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Behaviour change

EdComs has unparalleled experience in creating and delivering programmes which result in sustained behaviour change in children and their families. Central to this success is our expert understanding of behaviour change theories and models. Examples of our work in this areas include:

Change4Life

Change4Life is a programme run by Public Health England (PHE) to combat childhood obesity by helping families to eat well, move more & live longer, based on the COM-B model of behaviour change. Education is an important channel in reaching children and families as it talks to children where they are and uses existing mechanisms to get messages home to parents.

Effecting behaviour change of this nature requires a consistent and coherent approach, as well as regular communications to ensure health remains a priority for busy schools and teachers. The schools activity models positive behaviours and empowers pupils to take messages home, driving out-of-school activity, particularly during the holidays.

Rise Above for Schools

We worked with PHE to create Rise Above for Schools, which builds young people’s resilience using a peer-to-peer learning approach based on the Gerrard & Gibbons Prototype Willingness Model.
Teaching resources are designed to enable young people to say no, whilst reducing the impact of social norming by adjusting perceptions of how many people are engaging in risky behaviours.

Boots Soltan

Our Boots Soltan Sun Ready programme is built on our understanding of the COM-B behaviour change model and promotes sun safe habits in primary children, helping to tackle the increasing prevalence of preventable malignant melanomas and resulted in significant increases in pupils displaying sun safe behaviours following engagement with the programme.

The programme achieved ‘highly commended’ for Best Education Programme, at the Corporate Engagement Awards 2017 and Gold at the EVCOM Clarion Awards 2016.

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