Why is it innovative?
- EdComs started working with betty for schools in 2016 to develop free curriculum-linked lessons for 8–12 year olds, aimed at creating a generation of girls and boys who are truly at ease talking about their periods.
- In addition to the online lessons, EdComs worked with betty to develop the betty bus which travels around UK schools delivering immersive one-hour sessions where our trained facilitators help girls explore how periods can affect their emotions and what they can do to manage that.
- While girls are on the bus, boys take part in a separate session on empathy, learning more about what girls go through each month.
- To promote the programme to teachers, EdComs developed a multi-channel campaign which included viral social ads and an innovative direct mail ovulation calendar.
How does it inspire learning?
- The digital lessons are highly engaging with a mix of film, animation, interactive activities and supporting print materials, all developed using betty’s ‘big sister’ tone of voice and branding.
- Developing the resources alongside teachers and the PSHE Association was important to build credibility in the classroom.
- Our interviews with young girls and boys about periods help create an open and honest, youth-led conversation in the classroom.
- Presenter-led links from young people connect the digital lessons and the bus sessions.
Outcomes (April 2017)
- betty for schools has won four EVCOM Clarion Awards for the betty for schools bus tour and an EVCOM Screen Award for betty for schools viral videos in 2017
- Since the school visits began in March 2017, betty for schools has created a huge impact:
- 99% of girls and 91% of boys had a positive experience on the betty bus.
- Over two thirds of girls (68%) feel more knowledgeable about their periods.
- 81% want to see more of betty in the future and 74% are likely to visit the betty.me website.
“Our girls will be more relaxed and have much greater understanding of their periods and emotions and able to be more open and ask.”
“I found betty’s bus fun and the staff were so kind. I now know that even though I don’t have many family members that are answering questions, I can go to betty.’